Claap Pricing: Plans, Costs and Is It Worth It
Claap pricing runs from a free Basic plan to about €30 per user per month on Pro and €60 per user per month on Business, with custom Enterprise deals on top. This guide breaks down every plan, the AI credit limits that catch buyers out, and whether each tier is worth paying for, so you can pick the right seat before you spend. We also show where the free plan stops being enough.
Last updated: April 2026. Figures are entry paid plans billed annually, checked against Claap’s pricing page. Confirm current prices before you buy.
How much does Claap cost?
Claap costs nothing on the free Basic plan, about €30 per user per month on Pro, and about €60 per user per month on Business billed monthly. Annual billing saves about 20 percent, bringing Pro to about €24 and Business to about €48 per user per month. Enterprise pricing is quoted on request based on seats and security needs.
| Plan | Price (per user/mo) | Recording | AI credits | Key unlock |
|---|---|---|---|---|
| Basic | Free | 10 videos, 300 min | Basic summary | Async video + transcript |
| Pro | ~€30/user/mo | 1,000 min/mo | 500/mo | Advanced AI + integrations |
| Business | ~€60/user/mo | Unlimited | 1,000/mo | CRM auto-complete + coaching |
| Enterprise | Custom | Unlimited | Custom | SSO, SCIM, migration |
Source: Claap pricing page, verified April 2026. Claap bills in euros; the amounts are monthly and annual billing saves about 20 percent. Prices are approximate. Confirm current figures before purchase.
For the full picture on features behind these plans, see our main Claap review. The sections below unpack what each tier actually gives you.
What does the free Claap plan include?
The free Basic plan gives each user 10 videos and 300 total recording minutes, with basic AI summaries, 99-language transcripts, calendar sync and the Chrome extension. It is a genuine free tier rather than a short trial, which makes it useful for testing async video and light note-taking before paying.
The catch is the 300-minute lifetime cap and the 10-video ceiling per user. That covers a few weeks of casual use but runs out fast for anyone recording daily calls. Once you hit the wall, Pro is the natural next step rather than a workaround.
Is the Claap Pro plan worth it?
Claap Pro is worth it for individuals and small teams that record calls regularly and want advanced AI notes without CRM overhead. At about €30 per user per month it lifts recording to 1,000 minutes and adds 500 AI credits, advanced summaries, meeting insights, AI video editing and more than 10 integrations.
The 500 monthly AI credits are the number to watch. Credits fuel summaries, insights and editing, so heavy users can exhaust them before month end and drop back to basic output. For most solo users and small teams, though, Pro is the sweet spot between the free cap and the pricier Business tier.
What does the Business plan add?
The Business plan adds the revenue tools that turn Claap from a recorder into a sales system: unlimited recording, 1,000 AI credits, CRM auto-complete for Salesforce and HubSpot, AI-generated follow-up emails, deal insights, coaching and smart tables. At about €60 per user per month it roughly doubles the Pro cost.
That jump is only worth it if you use the CRM and coaching features. A team that just wants call notes should stay on Pro; a sales team that wants pipeline hygiene and rep coaching gets clear value from Business. Compare that spend against dedicated tools in our Claap alternatives guide before committing.
How do Claap’s AI credits work?
Claap meters advanced AI actions with monthly credits: 500 on Pro and 1,000 on Business. Credits are spent on advanced summaries, meeting insights, AI editing and CRM automation, while basic transcription and simple summaries do not draw them down.
- Credits reset monthly: Unused credits do not roll over, so heavy months and light months even out at the plan cap rather than banking value.
- Advanced actions cost more: Deal insights and CRM auto-complete draw more credits than a plain summary, so revenue features drain the pool faster.
- Basics stay free: Transcripts and standard summaries keep working after credits run out, so you never lose the core recording function.
- Mixed licenses help: Teams can assign Business seats only to reps who need CRM automation and keep others on Pro to control total spend.
Track credit use in the first month to size your plan correctly. Most teams find the default allowance fits, but high-volume sales floors should model heavy usage before rollout.
Annual vs monthly: which saves more?
Annual billing saves roughly 20 percent against monthly on Claap’s paid plans, which is the standard SaaS discount. On a Pro seat that is the difference between about €30 per user per month billed monthly and about €24 billed annually, and the gap widens across a full team over a year.
Annual makes sense once you are past the free plan and sure Claap fits your workflow. If you are still trialling with a small team, monthly billing keeps you flexible for the first month or two before you lock in the annual rate.
Are there hidden costs?
Claap’s pricing is mostly transparent, but two things can raise your real cost: AI credit limits and per-seat scaling. Overshooting credits does not add charges, it caps advanced output, so the true cost is a workflow limit rather than a surprise bill.
The bigger factor is seats. Per-user pricing means a 10-person sales team on Business runs to roughly €600 per month, so model the full team cost, not the single-seat price. The mixed-license option softens this by letting you buy top-tier seats only where they are needed.
How does Claap pricing compare to rivals?
Claap sits below dedicated revenue-intelligence tools like Gong, which often start in the thousands per year, and above pure video-messaging tools like Loom, which start around $12.50 per user per month. That places Claap as a mid-priced all-rounder rather than the cheapest or the deepest option.
The value case rests on bundling. Buying Loom plus a separate AI notetaker plus a coaching tool usually costs more than one Claap Business seat, which is where its pricing earns its keep. See the head-to-head in our Claap vs Loom comparison.
Buying separate tools for video, AI notes and coaching usually costs more than a single Claap Business seat that bundles all three.
— GrowthStackKit, Claap Review
Is Claap pricing worth it overall?
Claap pricing is worth it when you consolidate tools rather than add another. If Claap replaces a video recorder, an AI notetaker and a coaching add-on, the Business seat pays for itself; if you only need one of those jobs, a cheaper specialist wins. Start on the free plan, watch your credit and minute use, then upgrade to the tier that matches your real workflow.
Frequently asked questions
The 12 most-asked questions about Claap pricing.
How much does Claap cost per month?
Claap Pro costs about €30 per user per month and Business about €60 per user per month, with about 20 percent off when billed annually, bringing Pro to about €24 per user.
Is Claap free?
Yes. Claap’s free Basic plan includes 10 videos per user, 300 total recording minutes, basic AI summaries and 99-language transcripts. It is a permanent free tier, not a time-limited trial.
What is the difference between Pro and Business?
Pro gives advanced AI notes, 1,000 recording minutes and 500 credits for individuals and small teams. Business adds unlimited recording, 1,000 credits, CRM auto-complete, AI emails, deal insights and coaching for sales teams.
Does Claap offer annual discounts?
Yes. Annual billing saves roughly 20 percent versus monthly across Claap’s paid plans, the standard SaaS discount. The saving grows across a full team over a year.
What are Claap AI credits?
AI credits meter advanced actions like detailed summaries, insights and CRM automation. Pro includes 500 per month and Business 1,000. They reset monthly and do not roll over. Basic transcripts do not use credits.
Can I mix Claap plans in one team?
Yes. Claap allows mixed licenses, so you can assign Business seats to reps who need CRM automation and keep others on Pro or Basic. This keeps total spend down on larger teams.
Is there an Enterprise plan?
Yes. Enterprise pricing is custom and adds SSO, SCIM provisioning, unlimited basic licenses, white-glove onboarding and migration support. Contact Claap sales for a quote based on seats and requirements.
Does the free plan expire?
No. The Basic plan is free indefinitely, but it caps you at 10 videos per user and 300 total recording minutes. Once you hit those limits you need a paid plan to keep recording.
How does Claap pricing compare to Loom?
Loom starts cheaper, around $12.50 per user per month, but focuses on video messaging. Claap costs more because it bundles AI notes, live-call recording and CRM features. See our Claap vs Loom comparison.
Is Claap cheaper than Gong?
Yes. Claap is far cheaper than enterprise revenue tools like Gong, which often start in the thousands per year. Claap trades some analytics depth for a per-seat price small teams can afford.
Which Claap plan should I choose?
Choose Basic to test, Pro for individuals and small teams recording calls, and Business for sales teams that need CRM auto-complete and coaching. Start free and upgrade once you see your real usage.
Is Claap worth the price?
Claap is worth it when it replaces several tools at once. If one seat covers video, AI notes and coaching, it saves money. Read our full Claap review for the feature detail behind each plan.